The History of Tamuras: From Local Market to Hawaii’s Premier Wine Destination
Discover the story of Tamuras, from its humble beginnings as a local market to becoming Hawaii’s go-to destination for fine wines and local flavors.
A Humble Beginning in Hawaii
Long before Tamuras became known for award-winning poke and a world-class wine selection, it began as a small family-run market serving the needs of its community. Founded with a focus on fresh ingredients, quality products, and friendly service, Tamuras quickly became a trusted name among locals.
The goal was simple: offer island residents a place to shop where they could find everything they needed — from fresh seafood to pantry staples — all with the warmth and aloha spirit that defines Hawaii.
Growing With the Community
As Hawaii’s tastes evolved, so did Tamuras. Over the decades, the market expanded to multiple locations across Oahu, each tailored to its neighborhood while keeping the same commitment to quality.
It was during this growth that Tamuras began making a name for itself in two very different but equally beloved areas:
Fresh Poke: Prepared daily with locally sourced seafood, Tamuras’ poke bar became a destination for both locals and visitors.
Fine Wines & Liquors: What started as a small selection grew into a carefully curated collection of wines, craft beers, and premium spirits from around the globe.
The Birth of Tamuras Fine Wine & Liquors
Recognizing the growing demand for quality wines in Hawaii, Tamuras opened dedicated Fine Wine & Liquors locations. These stores went beyond the basics, offering:
Rare and collectible bottles for serious wine lovers.
Affordable yet high-quality options for everyday enjoyment.
Expert staff who could recommend pairings for everything from poke bowls to multi-course dinners.
This move solidified Tamuras as not only a local market but also Hawaii’s premier wine destination.
A Reputation for Excellence
Today, Tamuras is celebrated for:
Award-Winning Poke: Consistently ranked among the best on the islands.
Unmatched Wine Selection: Sourcing from top vineyards worldwide.
Community Connection: Sponsoring local events and supporting island farmers and fishers.
Their success comes from staying true to their roots while embracing new opportunities to serve their customers.
Looking Ahead
Tamuras continues to grow and adapt, introducing new flavors, expanding their wine offerings, and exploring creative pairings that bring together the best of Hawaii’s food culture with the finest drinks from around the world.
Whether you stop in for a scoop of spicy ahi poke or a bottle of rare Cabernet, you’re stepping into a business with deep island roots and a passion for quality that has stood the test of time.
Final Sip
From a humble local market to a Hawaii institution, Tamuras has become a place where tradition meets innovation. Its history is woven into the community it serves — and its future promises even more delicious discoveries.
